I’ve always wanted to design a catalogue. So when I was approached at work with the assignment to create ‘some sort of catalogue or ordering sheet’ for all the With Love collateral, I jumped on the opportunity and flew with it. Theoretically, you can judge a designer by what he does with the options he has at his disposal. In other words, neither low budget nor lack of supplies should be an excuse for an inferior design. One simply must be more imaginative.
Thus, this particular design process began with photographing each element on a white background (view photos here) and creating a workable production format that I could execute in-house. I used legal-sized copy paper for the inside signatures (hand-fed for the second side), cover-stock tabloid size paper for the covers (also hand-fed for double-sided printing and hand-trimmed), and a long-armed stapler for the binding. For the few days of frantically intense production time a few of my coworkers helped out (you guys are awesome). Together we formed a cheerful assembly line of printing, second-side printing, cutting, folding, inserting and stapling.
The final product certainly does justice to the pieces themselves and presents them in an appealing, useable manner. But, essentially, that’s what a catalogue is for, right? Of course!
Below is an order form I also designed as part of this project. Folded in half, it fits perfectly inside the back cover of the catalogue.
